Beauty brand
Improve conversion before adding traffic
I rebuilt listing images and simplified product messaging to clarify the offer. The priority was strengthening the product page before expanding advertising.
How I work
Find the bottleneck. Build the next move.
The same practical cycle runs through every account, whether it’s a new launch or an established catalog.
- 01
Assess
Understand what’s limiting sales across traffic, conversion, advertising, inventory, and account health.
- 02
Prioritize
Choose the products and opportunities with the strongest potential, based on performance, seasonality, and available stock.
- 03
Execute
Improve listings, test advertising opportunities, and put the growth plan into action.
- 04
Measure & refine
Review outcomes, expand what performs, and adjust what isn’t moving the business forward.
Getting started: We discuss your products and goals, review the account, and agree on the first priorities. I establish a performance baseline and begin execution. For new launches, the initial work includes setting up the account and listing foundation before testing early performance.
Examples of my approach
What gets attention—and why.
A few examples of how I decide what to prioritize.
Home accessories brand
Match advertising to inventory
With inventory limiting availability, I prioritized proven traffic for products in stock and deferred broader advertising expansion until availability improved.
Home improvement brand
Protect proven targeting
A manual campaign was performing while an automatic campaign was spending inefficiently. I kept the proven targeting in the manual campaign and excluded overlapping targeting from the automatic campaign.
Premium home products
Focus the launch
I evaluated demand, competition, pricing, and Amazon economics. The research supported a narrower product test rather than a broad launch of the full range.
Selected results
Observed account results during my management.
Weekly figures from two accounts I manage, each compared with the previous reporting week.
17% higher weekly sales with 1.2% lower advertising spend.
A haircare account under my management recorded $8,627 in Amazon sales and 505 units sold during September 7–13, 2026.
- Total Amazon sales
- $8,627+17%
- Units sold
- 505+19.7%
- Advertising spend
- $555−1.2%
- Advertising ROAS
- 3.95x
22.6% higher weekly sales with 7.5% lower advertising spend.
A home improvement account under my management recorded $4,054 in Amazon sales and 125 units sold during September 7–13, 2026.
- Total Amazon sales
- $4,054+22.6%
- Units sold
- 125+21.4%
- Advertising spend
- $378−7.5%
- Advertising ROAS
- 5.65x+70.7%
Selected account results. Performance varies by brand and period. Total Amazon sales include organic and advertising-attributed sales; ROAS is advertising-attributed sales divided by advertising spend.
Request an Amazon growth review.
Share your brand and your biggest Amazon challenge. I’ll review your inquiry and reply with the next step to assess whether we’re a fit.